Woman jumping on long row of round hay bales on a farm in the country against a blue sky with fluffy clouds

A New Look for The Lucas Group

You might have noticed from our newsletter and website that The Lucas Group has just completed a major rebranding.

The face of Australian agriculture, HR, and recruitment has changed a lot in the 30+ years we’ve been operating, but our face hasn’t, which is why we’ve given our brand a facelift.

The Lucas Group has been Australia’s premier agricultural recruitment and executive search consultancy. We’ve been connecting people in the agricultural industries for over 30 years, ensuring our continued success.

Our new-look website, social media and brandmark are all reflective of the continual modernisation of agriculture and the changing needs of the industry.

“Maintaining our roots was very important to us through the rebranding process, however, so was modernising our organisation,” said Managing Director, Geoff Lucas.

“Our new logo maintains the authenticity and agricultural foundation of The Lucas Group, representing the sky, grass, and wheat, but with an updated feel. The brandmark has been rotated to represent the wind and the colours updated to represent the vibrancy of Australian agriculture.”

“The new website is easier to navigate and more clearly represents what The Lucas Group stands for and our place in the industry.”

Visit lucasgroup.com.au to explore the new-feel website and brand.

For over three decades, The Lucas Group has been recruiting the right people for the right positions. We’re Australia’s premier agri-industry recruitment firm. Providing human resource consulting services across the Australian agriculture supply chain.

Our team members have agricultural backgrounds and knowledge, providing unparalleled expertise to the people that make Australian ag a thriving industry.

On-farm or in the boardroom… if it involves your people, you need our people.

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